Bachelor Marketing International
(BBA)
A real strong point of ISMAC, one of our differentiating axes, is the school’s strong involvement in Asia and in particular in 3 key countries, Korea, Japan and China.
Students who join the France-Asia course have an international vocation, they are ready to live interculturally and abroad.
Our originality? offer, in parallel with the usual courses of a Business School, 4 to 6 hours of Asian language and culture then programs abroad from the 2nd year.
The objective? continue with internships in the 3rd year and finally land your first job in Asia or France but always internationally.
Ismac also has many foreign students who allow this diversity, intercultural learning during project group work.
A Teaching Corps Connected to Reality
Stéphane Godard
Stéphane Godard has a wealth of experience, including CEO of S&Go, professor of management at several business schools, and director of an innovative business incubator.
Midori Maki, Japanese teacher in Japan
Midori Maki has a wealth of international experience, and holds a degree in International Relations from the Université des Langues et Civilisations Orientales, INALCO, with expertise in business, marketing and intercultural communication, particularly between France and Japan.
ISMAC: Your Portal to a Global and Multicultural Career
BACHELOR PROGRAM – International Marketing
Course modality
- 20 hours course per week
- Face-to-face courses except exceptions
- The main courses over 2 semesters, 3 days per week, the year is almost entirely to be taken in French, with numerous practical cases and presentations to be given
First year
The fundamentals, the keys to understanding the world of business and that of international business in general- Level 1 and 2 marketing
- Entrepreneurship level 1
- Level 1 communication
- International trade level 1
- Level 1 management
- Geopolitics/Economies/institutions
- Intercultural level 1
Our pluses
in Softskills
- Theatre workshop (business oriented)
- Development of a group event project
- English and French courses according to level (3 levels of English)
- Possibility of doing a language stay
Second year
Strengthening disciplines around marketing, communication and entrepreneurship, over 2 semesters, 3 days per week with 50% of business courses to be taken in English.- Digital level 1
- Innovation and business creation
- Branding
- Entrepreneurship
- Law level 1
- Supply chain and logistics
- Communication outside the media
- Sales techniques
- WordPress workshop
- Geopolitics
Our pluses
in Softskills
- Project management
- Methodology
3rd year
It prepares for the RNCP title (recognized by the state) if the student wishes, the program follows the standards imposed by the certification. One semester is devoted to courses and one semester is devoted to the internship (minimum 4 months). For students who choose to take the RNCP qualification, the year can be followed alternately between school and business. Companies pay students and their training is covered (all or part).- Strategic marketing
- Operational marketing
- Marketing and contract law
- B2B Marketing
- International marketing
- Branding
- E-Marketing
- HR
- CRM
- Culture and European citizenship
Our pluses
- Consulting workshop
- Development of a marketing study for a real company in immersion and contact with the manager, with presentation of a deliverable
- English (and French) courses according to level (3 levels of English)
- Possibility for those who do not choose the RNCP title to follow their course abroad, and for everyone, the possibility of doing an internship abroad, particularly in Korea, Japan or China
Evaluation
- Continuous checks
- Exams
- Internships
Admission: Selection based on file, interview and test
Applications before 06/28/2024
Prerequisites:Bachelor’s degree
Price:
€4,000 per year
3rd year with RNCP: €5,500
Application fees: €200
Bachelor Marketing International
Objectives
Successful internships: Testimonial from an ISMAC partnership
Ready to join us...
Practical info
3 days of classroom sessions
3 days - 20 hours
€4,700 per year
3rd year with RNCP: €7,000
Application fee: €200
Paris
French
October 2024
From Bac +2. By way of exception: candidates without a Bac +2 diploma may be admitted.
Certificate obtained eligible for CPF: Level 7 (eu) "Manager of Innovative Projects" professional certification registered with the RNCP by order of April 7, 2017, published in the Journal Officiel on April 21, 2017. Registered for 5 years, with effect from October 31, 2012 until April 21, 2022 - under the authority and delivered by EIMP. Certification accessible via the VAE system.