Bachelor International Marketing France-Korea

Hallyu Dynamics merge with French Art de Vivre

South Korea is a major hub for technology, music and entertainment. The Hallyu (Korean wave) phenomenon has conquered the world, from drama series to K-pop groups like BTS. France, with its undeniable influence in the luxury, gastronomy and art sectors, presents a captivating synergy with Korea. For example, a collaboration between a French fashion house and a K-pop celebrity could create a revolutionary marketing campaign.

L'Avenir en Rose: Prospects for the Franco-Korean market

South Korea is a leader in the technology and electronics sectors, with companies like Samsung and LG at the forefront. This opens the door to countless opportunities, particularly in the field of wearable technologies (clothing and technological accessories). The potential for Franco-Korean collaborations is therefore immense. A concrete example could be the integration of Korean augmented reality technology into French art exhibitions or fashion shows.

Teaching staff

Our teachers are not only experts in their respective fields, but also have practical experience in both the Chinese and French contexts. Their insights will help you understand the nuances of online advertising in China, which differs greatly from the Western model. A teacher who has worked for French luxury brands can teach you how to position these products effectively for the fast-growing Chinese market.

Laurent Lazard

Business Developer

A lifelong lover of Asian cultures, Laurent is a former expatriate in South Korea, where he worked as an executive for 5 years. Thanks to his extensive experience in insurance and consulting, as well as his status as a self-employed entrepreneur and founder of the intercultural association Eurasianlink, Laurent is now a consultant in strategy and partnerships at ISMAC.

Choi Chungwoo

Korean language

Philosopher, literary critic, linguist and composer, Chungwoo has also been a Korean language teacher since 2012. A graduate of Seoul National University, Chungwoo’s reputation in the literary sphere, both in South Korea and internationally, continues to grow with his numerous publications and varied creative contributions. A former professor of Korean at INALCO, several of his philosophical and aesthetic works have already been translated (into English).

Multicultural Pioneers

Our teachers are bicultural experts with substantial professional experience in France and Korea. They can help you navigate the complexities of Korean social networks like Naver and KakaoTalk. Imagine a teacher who has designed marketing campaigns for French luxury houses in Korea guiding you through the specifics of this booming market.

After an expatriation in Korea, Laurent is now a consultant in strategy and partnerships. He has a varied experience as a salaried executive in insurance companies and as an independent entrepreneur. Passionate about Asian culture, he is also founder of the intercultural association EurasianLinks: [eurasianlinks.org/lassociation](https://eurasianlinks.org/lassociation/).

Philosopher, linguist, literary critic and composer. A graduate of Seoul National University, he is a professor of Korean at INALCO. He has published several philosophical and aesthetic works such as “The Partition of Thought”, “Ragged Scarcity, Sublimated by Waste: The Battlefield of Aesthetics, the Mapping of Politics” and “The Inter-World”, etc. (all in Korean).

BACHELOR PROGRAM - International Marketing

First year

The fundamentals, the keys to understanding the corporate world and the world of international business in general The main courses are given over 2 semesters, 3 days a week. The year is almost entirely taught in French, with many practical cases and presentations to be handed in.

Our pluses in Softskills

Second year

Reinforcement of marketing, communication and entrepreneurship disciplines, over 2 semesters, 3 days a week, with 50% of business courses taught in English.

Our pluses in Softskills

3rd year

It prepares students for the state-approved RNCP title, if they so wish, and the program follows the reference framework imposed by the certification. One semester is devoted to courses and one semester to an internship (minimum 4 months). For students who choose to take the RNCP qualification, the year can be spent alternating between school and company. Companies pay students and cover all or part of their training costs.

Our more

Consulting workshop
Development of a marketing study for a real company in immersion and contact with the manager, with presentation of a deliverable.
English (and French) courses according to level (3 levels of English)
Asian language courses Japan, Korea, China (4 to 5 levels) 4h to 6h per week, depending on level
Those who don't opt for the RNCP title can follow their course abroad, and everyone can take part in an internship abroad, particularly in Korea, Japan or China.

Evaluation

Continuous controls
Reviews
Courses
Evaluation as part of the RDC double degree :
- Competence Block 1 : 2 CCF + Presentation of a strategic diagnosis and sales action plan
- Competency block 2: 2CCF + a negotiation interview and a growth strategy case study.
- Competency block 3: 2CCF + presentation of the creation of a virtual sales department
- Grand oral : Summary interview to assess skills acquired through work experience and training.

The third-year internship is the student’s first concrete experience of the professional world, where he or she can put into practice the knowledge he or she has acquired.Students who are not enrolled in a sandwich course are required to complete an internship lasting at least three months, accompanied by a written internship report.

Admission : Selection based on application and interview
Prerequisites:

1st year: BAC
2nd and 3rd years: Possibility of admission according to diploma

Double degree : The “Responsable du Développement Commercial” (RDC) vocational certification is aimed primarily at students with a Bac+2 BTS or a level 5 diploma or certification in the field. By way of exception, it is possible to integrate candidates with 3 years’ experience in the sales sector. Exemptions are submitted to the certifying body for validation prior to enrolment.

Job opportunities

The Bachelor’s program offers a wide range of career opportunities in France and abroad, including

Junior Buyer
Assistant Product Manager
sales representative
assistant export

In direct professional integration the possibilities are :

Business development manager, development manager
Sales manager, sales strategy manager, technical sales manager,
Business development manager,
Sales development manager, sales force manager, sales promotion manager, head of sales, e-commerce manager, sales manager,
Business manager/manager/engineer,
Key account manager / sales engineer, account manager / negotiator,
Business development consultant, business strategy and business development consultant,
Account manager, account executive, customer relations manager,
Sales manager, sales operations manager (SalesOps), sales developpement representative (SDR), responsable grands comptes / key account manager (KAM) / global account manager.

Practical info

Format:

1st and 2nd year: 3 days in person
3rd year: 2 days in person (Monday, Tuesday)
Possibility of distance learning courses with exemption

Duration :

640h/year
3-year cycle
Rhythms: 3 days - 18 to 20 hours/week

Tuition fees: €5,500 per year
Application fees: €200

Campus: Paris

Language of instruction: 1st year: French
From the 2nd year: French and English

Start date: September 2025
End of training: September 2026

Admission level: 1st year: BAC
2nd and 3rd year: Possibility of admission according to diploma

Diploma/Title awarded :

- School diploma program:
BAC + 3 International Marketing

RNCP and École double diploma

Alternance :

Possible only from the 3rd year:
2 days Monday Tuesday in training, 3 days in company

Tuition fees :

3rd year with RNCP title (state-recognized diploma):
€7,500
Company rate: €8,000
3rd year with double degree Clermont School of Business: €7,000
Application fees: €200

Diploma/Title awarded :

BACHELOR'S DEGREE IN COMMERCIAL DEVELOPMENT & INTERNATIONAL MARKETING
Professional certification registered for two years with the RNCP (RNCP File No. 37849) by decision of the Director General of France Compétences dated July 19, 2023, at qualification level 6, with the NSF code 312, under the title Business Development Manager, with effect until July 19, 2026, issued by IMCP, the certification body

SESSION 2023/2024 :

Number of students presented (DRC): 20
Presentation rate: 98%
Success rate: 90%

Ready to join us

Bachelor Marketing France-Korea

The special feature of this program is its immersion preparation: intensive courses in Korean language and culture (history, literature, geopolitics, daily life, business, attitudes, etc.), project work in France for Korean companies or vice versa. The presence of many Asian students at the school also enables students to build up a network. Visits to Korea (language, exchanges or internships) reinforce students’ experience.

“Understanding a language means first and foremost understanding the linguistic structure that reflects its entire society and is rooted in its living culture. To do this, it's essential to understand the internal thought processes intrinsic to the structure of a language in order to communicate. This applies to all kinds of exchanges, from the most everyday to the most professional. My methodology for teaching Korean is a kind of open-minded comparative language research, to get as close as possible to the Korean cultural mentality through language education. Good luck to you all! I'm always here for you. ”

Successful internships: Testimony of an ISMAC student

Objectives

The Bachelor of Marketing Management France-Korea aims to train students for operational management positions in 3 years. These will be sales, marketing and communication executives, for a career in Korea or France. The curriculum is particularly operational, with practical assignments and projects for companies, language courses, exchanges and internships in Korea.
Work-study training available *Contact us to find out more about our training courses with state-approved RNCP certification.

Bachelor International Marketing France-Korea

Hallyu Dynamics merge with French Art de Vivre

L'Avenir en Rose: Prospects for the Franco-Korean market

Teaching staff

Laurent Lazard

Choi Chungwoo

Multicultural Pioneers

BACHELOR PROGRAM - International Marketing

First year

Our pluses in Softskills

Second year

Our pluses in Softskills

3rd year

Our more

Evaluation

Job opportunities

Practical info

Format:

Duration :

Diploma/Title awarded :

RNCP and École double diploma

Alternance :

Tuition fees :

Diploma/Title awarded :

SESSION 2023/2024 :

Read more

Ready to join us

Bachelor Marketing France-Korea

Successful internships: Testimony of an ISMAC student

Objectives

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