“The Nexus between Japanese Innovation and French Know-How”.
Japan is the world’s fourth largest economy, renowned for its excellence in technology and industrial efficiency. With a GDP of over 5 billion US dollars by 2023 and renowned companies such as Sony and Toyota, Japan is a hub of innovation. France, meanwhile, is renowned for its contributions in the fields of luxury, fashion and gastronomy.a
Our teachers are all university graduates with professional experience in the subject they teach, and are also operational in the private sector. They come from a variety of backgrounds, and most of them have worked abroad. The diversity of our teachers’ and students’ backgrounds encourages us to open up internationally.
Our close links with Asia enable us to offer students study and internship opportunities in China, Korea and Japan.
The third-year internship is the student’s first concrete experience of the professional world, where he or she can put into practice the knowledge he or she has acquired.
Students who are not enrolled in a sandwich course are required to complete an internship lasting at least three months, accompanied by a written internship report.
In direct professional integration, the possibilities are :
Admission : Selection based on application and interview
Prerequisites : 1st year: BAC 2nd and 3rd year: Possibility of admission according to diploma
1st and 2nd years: 3 days in-person 3rd year: 2 days in-person (Monday, Tuesday) Remote courses available with special exemptions
640 hours/year
3-year cycle
Rhythm: 3 days - 18 to 20 hours/week
Tuition fees: €5,500 per year (rate without RNCP registration) Application fees: €200
Campus: Paris
1st year: French From 2nd year: French, English
Start date: September 2025End of training: September 2026
1st year: BAC 2nd and 3rd year: Possibility of admission depending on diploma
Only possible from the 3rd year with RNCP certification: 2 days Monday to Tuesday in training, 3 days in the company
Third year with RNCP certification: €7,500Work-study/Company fee: €8,000 per yearThird year with dual degree from Clermont School of Business: €7,000 per yearApplication fee: €200
BACHELOR RESPONSIBLE FOR SALES DEVELOPMENT & International Marketing
Professional certification registered for two years in the RNCP (N° Fiche RNCP37849) by decision of the Director General of France Compétences on July 19, 2023, at qualification level 6, with NSF code 312, under the title Responsable du développement commercial, with effect until July 19, 2026, issued by IMCP, the certifying body.
Number of students presented (ground floor + option): 20Presentation rate: 98%Success rate: 90%
Depending on the size of the company and its internal organization, the Business Development Manager takes on more or less extensive responsibilities in the development and implementation of sales strategy, and is responsible for all or part of the inherent activities. The complexity of the job also depends to a large extent on the company’s sector of activity, the level of competition in its market and its location (regional, national, international).
The special feature of this program is that it prepares students for working in Japan: intensive language courses, exposure to all aspects of Japanese culture (history, literature, politics, daily life, behavior, etc.), training in the specific characteristics of Japan (markets, legal environment, advertising codes, business practices, etc.). The presence of a large number of Asian students at the school also enables us to build up a network.
Visits to Japan (language, exchanges or internships) reinforce students’ experience.
This dual expertise in business and culture gives our students fantastic assets to take advantage of the opportunities offered to them in all positions involving Japanese people, in France or in Japan.
Our teaching team is made up of marketing professionals, both French trainers who have worked abroad and trainers of Asian origin. Our Japanese partners complete our bi-cultural training.
Our network of French and Asian companies opens up opportunities for internships and employment at the end of the program.
The aim of the Bachelor of Marketing Management France-Japan is to train students for executive positions in sales, marketing and communication, in relation with Japan.
Sandwich courses available *Contact us to find out more about our state-approved RNCP-certified courses.
