“Digital marketing offers a powerful approach to engaging and interacting with customers through online channels such as the web, social networks and mobile applications. This method enables companies to precisely target potential consumers with personalized advertising messages.
As a result, companies can boost their online visibility, increase web traffic and strengthen brand recognition. What’s more, digital marketing offers a notable cost advantage over traditional methods, making it particularly popular among small businesses and startups.”
In today’s world, it’s imperative for marketers to reach their audiences where they are, and these days, the vast majority of consumers are online. Social media platforms and search engines like Google are their usual destinations. As a result, companies can easily reach their target audience through various strategies such as content marketing, social network advertising and SEA/SEO approaches, without being limited by geography.
Digital marketing offers companies the opportunity to reach a wide audience in record time. Geographical boundaries have been erased, meaning that products and services can be marketed in a variety of international markets. What’s more, the major advantage lies in the company’s continuous availability 24/7, which creates constant sales potential. This opens up a market of gigantic proportions.
The cost of accessing digital marketing is significantly lower for companies than traditional methods. Expenditure is lower than for a TV or radio advertising campaign, which are often out of reach for small and medium-sized businesses. The financial benefits are clear from the outset, with the possibility of starting even with a modest budget. What’s more, the integrated bidding system keeps costs under control. However, in highly competitive sectors, budgets can be substantial.
Digital marketing relies on effective, responsive methods. Creating an acquisition campaign on Google takes just a few clicks, making this approach accessible to almost anyone. Numerous resources and tutorials are available for learning how to design and manage these campaigns. One of the major advantages is the availability of precise metrics to evaluate campaign effectiveness. This data can be used to optimize actions and improve future performance. Metrics also provide detailed information on audiences and their behaviors, facilitating more precise targeting. Free tools such as Google Analytics and Search Console are essential for tracking and analyzing web marketing campaigns.
In short, digital marketing has become a must-have for most businesses these days. Thanks to its potential reach, affordability and responsiveness, it has established itself as an essential strategy for increasing online presence, driving traffic and achieving business objectives.
Course structure Each year consists of one semester of 2-day intensive courses per week and 4 to 6 months of work experience, or alternating over 2 years with the RNCP title. The program includes a wide range of courses and guest lecturers.
The internship aims to allow students to:
Apply the advanced skills acquired during their training.
Discover a professional sector under real working conditions, aligned with their specialization.
Develop their professional network and refine their career plan.
The internship must last between 4 and 6 months, according to the Master’s program requirements.
It is generally undertaken at the end of the program, between March and September.
The internship requires a tripartite agreement between the company, the student, and the institution.
It results in the writing of an internship report or thesis, which is evaluated through an oral defense before an academic panel.
Internship validation is mandatory for graduation.
Students may complete their internship abroad, subject to approval by the academic team and compliance with administrative procedures.
ISMAC supports its students in their internship search through:
CV and cover letter workshops
Mock interviews
Access to a network of partner companies
Internship offers are regularly shared via the internal platform.
For any questions regarding internships, please contact the Academic Office.
There are many career opportunities for MBA Digital Marketing graduates in France, particularly in the new professions.
Admission:
Selection based on application and motivation interview
Prerequisites :
Admission to MBA1: BAC+3
Entry to MBA2: BAC+4
If applicable, prerequisites for entry to the course:
Access to the certification is open to all holders of a diploma or title at level 6 or equivalent in the field of management.
Candidates must also have validated the English level corresponding to B1.
By way of derogation, access to certification may be open to candidates holding a level 5 diploma in management, economics or law, and providing proof of continuous or discontinuous professional experience in company or service management.
1st and 2nd years : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions
640 hours/year
2-year cycle
Rhythm : 2 days - 18 to 20 hours/week
€5,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300
Campus: Paris 13
1st year : Full English or French
2nd year : Full English or French
Start date : September 2025
End of training : September 2028
1st year : BAC+3 or equivalent
2nd year : Possibility of admission depending on degree
Available from the 1st year of the master’s program with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)
Number of students presented (ground floor + option): 20 Presentation rate: 98% Success rate: 90%
The Digital Marketing MBA is a BAC+5 diploma, accessible after a Bachelor’s degree or another BAC+3 diploma.
DOUBLE DIPLOMA
TRAINING OBJECTIVES:
Drawing up and defending an activity report or professional dissertation
Drawing up and presenting a business plan Business case study
The MBA International Marketing is designed to train operational managers in communications and digital marketing Specialization and in-depth study of the latest techniques In-company experience and assignments
The international approach involves learning about the methods and tools used in other countries (China, Japan, Korea, Russia, etc.), with the aim of being able to manage truly international campaigns.
Teaching by professionals enables students to benefit from their experience and develop real added value in constantly evolving functions.
Sandwich courses available *Contact us to find out more about our training courses with state-approved RNCP certification.
