MBA International Marketing

MBA Marketing international ISMAC
In a world where economic globalization is transforming the business landscape every day, the ability to navigate and prosper in the international marketplace is becoming an indispensable skill. International marketing, at the heart of this dynamic, is emerging as the strategic solution for companies seeking to extend their influence beyond national borders. By integrating marketing practices adapted to diverse cultures, regulations and global economic trends, companies can not only increase their reach but also strengthen their competitiveness in the global marketplace. A striking example is that of brands such as Spotify, which have successfully adapted their offer and communication to different cultural audiences, achieving rapid global expansion. With its avant-garde approach and programs designed for today’s world, ISMAC is the ideal choice for mastering international marketing. Thanks to an innovative pedagogy rooted in the reality of global business, and a solid international network, ISMAC prepares its students to become tomorrow’s leaders in the field of international marketing.

Teaching staff

Composed of still-working, multilingual professionals, bringing with them a wealth of experience, practical knowledge and authenticity, our professors, experts in their respective fields, share not only their academic expertise but also their real-life experience of international markets, offering a deep and nuanced understanding of the challenges and opportunities of marketing on a global scale. This proximity to the field ensures that our students receive an education that is both relevant and adapted to the current demands of the international business world.
Stéphane Godard
Stéphane Godard has a wealth of experience, including CEO of S&Go, professor of management at several business schools, and director of an innovative business incubator.
Laurent Bailly
Business Management and Accounting

Specializing in business and financial management, accounting and M&A, Laurent makes these the cornerstones of his teaching. Formerly Administrative and Financial Director in direct marketing, he is also a consultant in mergers and acquisitions, and has taught these areas in BTS MUC. His expertise is based on his experience and skills in international development and company creation.

MBA International Marketing

International marketing is constantly evolving, tending towards ever greater integration of digital technologies and increased attention to sustainability and business ethics. ISMAC, with its innovative programs, embraces these changes, with a particular focus on international digital marketing and a proven “learning by doing” pedagogical approach. Our partnerships with universities and institutions around the world, including Australia, Tunisia, England, Japan, South Korea, Canada and the USA, offer students exceptional language study and academic exchange opportunities. These enriching experiences not only enable students to gain a deeper understanding of different business cultures, but also to develop an international professional network, paving the way for successful global careers in international marketing.

MBA International Marketing program

Course structure

First year

Second year

Evaluation

  1. Continuous controls
  2. Reviews
  3. Courses
  4. Evaluation as part of the Manager of Organizations double degree :
    • Drawing up and defending an activity report, professional dissertation
    • Drawing up and presenting a business plan
    • Company case studies
Master Internship Objectives

The internship aims to allow students to:

  • Apply the advanced skills acquired during their training.

  • Discover a professional sector under real working conditions, aligned with their specialization.

  • Develop their professional network and refine their career plan.

Duration and Period

The internship must last between 4 and 6 months, according to the Master’s program requirements.

It is generally undertaken at the end of the program, between March and September.

Supervision and Validation

The internship requires a tripartite agreement between the company, the student, and the institution.

It results in the writing of an internship report or thesis, which is evaluated through an oral defense before an academic panel.

Internship validation is mandatory for graduation.

International Internship (if applicable)

Students may complete their internship abroad, subject to approval by the academic team and compliance with administrative procedures.

Support

ISMAC supports its students in their internship search through:

  • CV and cover letter workshops

  • Mock interviews

  • Access to a network of partner companies

Internship offers are regularly shared via the internal platform.

For any questions regarding internships, please contact the Academic Office.

Job opportunities

Sectors of activity :

This job involves managing a company with between 10 and 250 employees and annual sales of less than 50 million euros, or a profit center or department within a larger structure, in all its different dimensions (organizational, human, commercial, etc.), in all sectors.

Types of jobs available :

– Company manager, business creator or buyer

– General manager of a subsidiary

– Executive committee member

– Functional Director (sales, marketing, legal, finance, human resources, supply chain, logistics, export)

– Director of operational units at unit, regional, national or global level

– Area, subsidiary, unit or department Director/Manager

– Deputy General Manager / Deputy Director

– General Manager

– Director of service, department, unit, agency

– Project Director / Project Manager

– Development Director

– Sales Director

– Consultant in consulting firms specializing in strategic and operational management, human resources, purchasing, accounting, etc.

– Organization Manager

– International Manager

Translated with DeepL.com (free version)

Admission: Selection on the basis of application file, motivation interview

Prerequisites: Entry to MBA1: BAC+3 Entry to MBA2: BAC+4
Access to certification is open to all holders of a diploma or title at level 6 or equivalent in the field of management. Candidates must also have validated the English level corresponding to B1. By way of derogation, access to certification may be open to candidates holding a level 5 diploma in management, economics or law, and providing proof of continuous or discontinuous professional experience in company or service management.

Practical information

Format :

1st and 2nd years : 2 days in-person (Monday, Tuesday)
Remote courses available with special exemptions

Duration :

640 hours/year
2-year cycle
Rhythm : 2 days - 18 to 20 hours/week

Tuition fees :

€5,500 to €8,800 per year (depending on your chosen options)
Application fee : €200 / Non-EU students: €300

Campus: Paris 13

Language of instruction

1st year : Full English or French
2nd year : Full English or French

Start date : September 2025
End of training : September 2028

Entry level :

1st year : BAC+3 or equivalent
2nd year : Possibility of admission depending on degree

RNCP and Double degree

Work study-program :

Available from the 1st year of the master’s program with RNCP certification : 2 days Monday to Tuesday in training, 3 days in the company (Language of instruction : French only)

SESSION 2023/2024 :

Number of students presented (ground floor + option): 20 Presentation rate: 98% Success rate: 90%

Ready to join us

MBA International Marketing

The MBA in International Marketing and Communication is a BAC+5 diploma, accessible after a Bachelor’s degree or another BAC+3 diploma.

TRAINING OBJECTIVES:

Drawing up and defending an activity report, professional dissertation

Drawing up and presenting a business plan

Company case studies

Successful internships: Testimonial from an ISMAC partnership

Objectives

The aim of the MBA International Marketing is to train students to become marketing managers in an international context. The courses provide an in-depth knowledge of marketing and communication professions that meet the requirements of the field. They also cover the more complex aspects of management and strategy in a corporate context.

The curriculum offers an overview of the different dimensions of the marketing function: strategic, operational, digital and communication marketing.

Sandwich courses available *Contact us to find out more about our training courses with state-approved RNCP certification.

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