MBA International Marketing

MBA Marketing international ISMAC
In a world where economic globalization is transforming the business landscape every day, the ability to navigate and prosper in the international marketplace is becoming an indispensable skill. International marketing, at the heart of this dynamic, is emerging as the strategic solution for companies seeking to extend their influence beyond national borders. By integrating marketing practices adapted to diverse cultures, regulations and global economic trends, companies can not only increase their reach but also strengthen their competitiveness in the global marketplace. A striking example is that of brands such as Spotify, which have successfully adapted their offer and communication to different cultural audiences, achieving rapid global expansion. With its avant-garde approach and programs designed for today’s world, ISMAC is the ideal choice for mastering international marketing. Thanks to an innovative pedagogy rooted in the reality of global business, and a solid international network, ISMAC prepares its students to become tomorrow’s leaders in the field of international marketing.

Teaching staff

Composed of still-working, multilingual professionals, bringing with them a wealth of experience, practical knowledge and authenticity, our professors, experts in their respective fields, share not only their academic expertise but also their real-life experience of international markets, offering a deep and nuanced understanding of the challenges and opportunities of marketing on a global scale. This proximity to the field ensures that our students receive an education that is both relevant and adapted to the current demands of the international business world.
Stéphane Godard
Stéphane Godard has a wealth of experience, including CEO of S&Go, professor of management at several business schools, and director of an innovative business incubator.
Laurent Bailly
Business Management and Accounting
Specializing in business and financial management, accounting and M&A, Laurent makes these the cornerstones of his teaching. Formerly Administrative and Financial Director in direct marketing, he is also a consultant in mergers and acquisitions, and has taught these areas in BTS MUC. His expertise is based on his experience and skills in international development and company creation.

MBA International Marketing

International marketing is constantly evolving, tending towards ever greater integration of digital technologies and increased attention to sustainability and business ethics. ISMAC, with its innovative programs, embraces these changes, with a particular focus on international digital marketing and a proven “learning by doing” pedagogical approach. Our partnerships with universities and institutions around the world, including Australia, Tunisia, England, Japan, South Korea, Canada and the USA, offer students exceptional language study and academic exchange opportunities. These enriching experiences not only enable students to gain a deeper understanding of different business cultures, but also to develop an international professional network, paving the way for successful global careers in international marketing.

MBA International Marketing program

Course structure

First year

Second year

Evaluation

  1. Continuous controls
  2. Reviews
  3. Courses
  4. Evaluation as part of the Manager of Organizations double degree :
    • Drawing up and defending an activity report, professional dissertation
    • Drawing up and presenting a business plan
    • Company case studies

The internship is the first concrete step into the professional world, where students can put into practice the knowledge they have acquired.

For all MBA programs, students can choose between a sandwich course or a compulsory internship. For students not enrolled in a sandwich course, an internship of 4 months in M1 and 6 months in M2 is required.

Job opportunities

Sectors of activity :

This job involves managing a company with between 10 and 250 employees and annual sales of less than 50 million euros, or a profit center or department within a larger structure, in all its different dimensions (organizational, human, commercial, etc.), in all sectors.

Types of jobs available :

– Company manager, business creator or buyer

– General manager of a subsidiary

– Executive committee member

– Functional Director (sales, marketing, legal, finance, human resources, supply chain, logistics, export)

– Director of operational units at unit, regional, national or global level

– Area, subsidiary, unit or department Director/Manager

– Deputy General Manager / Deputy Director

– General Manager

– Director of service, department, unit, agency

– Project Director / Project Manager

– Development Director

– Sales Director

– Consultant in consulting firms specializing in strategic and operational management, human resources, purchasing, accounting, etc.

– Organization Manager

– International Manager

Translated with DeepL.com (free version)

Admission: Selection on the basis of application file, motivation interview

Prerequisites: Entry to MBA1: BAC+3 Entry to MBA2: BAC+4
Access to certification is open to all holders of a diploma or title at level 6 or equivalent in the field of management. Candidates must also have validated the English level corresponding to B1. By way of derogation, access to certification may be open to candidates holding a level 5 diploma in management, economics or law, and providing proof of continuous or discontinuous professional experience in company or service management.

Infos pratiques

Format : 2 days classroom training :
Type of contract:
Professionalization and apprenticeship contracts available

Duration: 2-year cycle
Rhythm: 2 days - 20 hours/week

Tuition :

€5,200 per year
Application fee: €200

Campus : Paris

Language of instruction

French/English

Start date: September 2025
End of course: September 2026

Entry level :

MBA 1 entry: Bac +3
MBA 2 entry: BAC +4
and knowledge of the basics of digital marketing

RNCP and École double diploma

Alternance :

Only possible with RNCP certification:
2 days training, 3 days on the job

Tuition fees :

MBA avec certification RNCP : 8000€ par an
Company rate: 8000€
Application fee: €200

Diploma/Title awarded :

- School diploma program :
BAC + 5 International Marketing

- in Double RNCP & School Diploma : ORGANIZATIONAL MANAGER & International Marketing

Qualification level nomenclature: RNCP 35280 Level 7 (Executive) CPF code: 331794 NSF code: 310: Multi-skilled specialties in trade and management Decision of 02/10/2021 Registration deadline: 02/10/2026 Certification sheet on the France compétences website:https://www.francecompetences.fr/recherche/rncp/35280/

SESSION 2023/2024 :

Number of students presented (MS+option): 6
Presentation rate : 95%
Success rate : 90%

Prêt à nous rejoindre

MBA International Marketing

The MBA in International Marketing and Communication is a BAC+5 diploma, accessible after a Bachelor’s degree or another BAC+3 diploma.

TRAINING OBJECTIVES:

  • Drawing up and defending an activity report, professional dissertation
  • Drawing up and presenting a business plan
  • Company case studies

Successful internships: Testimonial from an ISMAC partnership

Objectives

The aim of the MBA International Marketing is to train students to become marketing managers in an international context. The courses provide an in-depth knowledge of marketing and communication professions that meet the requirements of the field. They also cover the more complex aspects of management and strategy in a corporate context.

The curriculum offers an overview of the different dimensions of the marketing function: strategic, operational, digital and communication marketing.

Sandwich courses available *Contact us to find out more about our training courses with state-approved RNCP certification.

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